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Phase 1: Understand
In the Understand phase, you will create a shared knowledge base across all participants. Using the Lightning Talk method, knowledge experts across the business are invited to articulate the problem space from business, user, competitor, and technological angles.
All Understand Methods
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Phase 1: Understand
HMW Sharing and Affinity Mapping
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Core Method
Collected by Google
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Phase 1: Understand
How Might We
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Core Method
Collected by Google
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Phase 1: Understand
User Journey Mapping
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Core Method
Collected by Google
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Phase 1: Understand
Experience Mapping
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Core Method
Collected by Google
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Phase 1: Understand
HMW Voting
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Core Method
Collected by Google
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Phase 1: Understand
User Interviews
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Core Method
Collected by Google
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Phase 1: Understand
Empathy Building Exercises
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Core Method
Collected by Google
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Phase 1: Understand
Abstraction Laddering
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LUMA Institute
Empowering innovation around the world
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Phase 1: Understand
Affinity Clustering
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LUMA Institute
Empowering innovation around the world
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Phase 1: Understand
Rose, Thorn, Bud
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LUMA Institute
Empowering innovation around the world
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Phase 1: Understand
Importance/Difficulty Matrix
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LUMA Institute
Empowering innovation around the world
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Phase 1: Understand
Round Robin
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LUMA Institute
Empowering innovation around the world
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Phase 1: Understand
Visualize the Vote
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LUMA Institute
Empowering innovation around the world
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Phase 1: Understand
Job Stories
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Neha Saigal
Founder & CEO of N5
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Phase 1: Understand
Lightning Talks
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Core Method
Collected by Google
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Phase 1: Understand
The Iceberg Canvas
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Karwai Ng & Will Anderson
Design strategists and advocates of conscious design
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Phase 1: Understand
Integrated Data Thinking™
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Sudden Compass®
Putting customer centricity into practice
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Phase 1: Understand
Business Question to Human Question
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Sudden Compass®
Putting customer centricity into practice