Experience Mapping

Core Method
Collected by Google

Experience Mapping is a common UX method where as a team you map out step by step the experience a specific user has within a problem space or context. This is slightly different then a Customer Journey Map. It is a helpful exercise to get the entire team to build empathy with the user’s motivations, needs and pain points.

An Experience Map is helpful if you are developing a new product, or if you have an existing product that you want to look for opportunities to improve. The important thing is that you stepping above your product flow and looking at the larger context a user is operating in.

STATS
Time
30–50 mins
Activity
Group
Sprint Type
New Product, Existing Product

Directions

  1. Start with the first moment the user has a need for example “I’d like to get in shape” or “I think I might want to make a job change”
  2. Then list out each step that they go through to try and fill their need currently
  3. Include descriptions for each step and highlight pain points
  4. You can also add in layers for platforms (Mobile, Desktop) or environmental factors (In the car, at home)