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User Journey Mapping
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User Journey Mapping is a common Design Sprint method that maps out a user’s experience step by step as they encounter your problem space or interact with your product. This method enables the team to get into the mindset of the user and illuminates pain points, identifying opportunities to create new or improved user experiences.
Journey maps are often for a specific type of user, also known as a persona. If there many users or players involved in the Design Sprint’s problem space, multiple journey maps may be required, one for each user type.
How to start a journey map depends on where you are in your product cycle. If you’re doing a Design Sprint for a new product and/or you are in the early stages of the product cycle, you may want to explore a certain use case for your product and start your journey map with the user’s initial entry point into that use case. If you have an existing product and are further along in the cycle, you may start your journey map when the user is first introduced to your product, when they’re searching for your product, or when they are onboarding and/or setting up an account.
Directions
- Start with the user’s first step or entry point into your product experience
- Add each step in the journey until the user’s goal has been reached
- Include descriptions for each step and highlight pain points along the journey