Design Principles
Core Method
Collected by Google
Design principles help you align your team on the values that will drive your product design decisions and ensure a consistent experience for your users. Establishing principles as a team will help throughout the product development process to make design reviews and decisions easier. This method should be used during the Define phase to ensure that your team is warmed up and already comfortable brainstorming.
The principles your team selects should be succinct but specific for example, many products are efficient, but few are effortless. Here are several good design principles and supporting descriptions:
- Effortless: Makes the easy things easier & the hard things possible.
- Insightful: Uses multiple sources and signals to anticipate needs and suggest things that are surprisingly good.
- Attentive: Kid friendly. Me friendly. Us friendly. Observant.
- Humble: Open to feedback, learns over time.
STATS
Time
30 mins
Activity
Group
Sprint Type
All
Directions
- Introduce the challenge.
- Give the team 5 minutes to list as many principles as they can. One per sticky.
- Take 10 min to share & group the stickies.
- Take 10 min to vote and decide on the strongest principles to guide your project or product.
- Assign a team member to digitize the principles for further use in the Validate phase of your sprint.
- During the Validate phase, test if users report the same words in describing your project or product
