Pick a Target
Neha Saigal
Founder & CEO of N5
Picking a target is a design sprint method that helps the team narrow down on a focus for the sprint. This exercise is all about finding the point in the customer journey that is most critical to get right. It’s where the highest risk of failure and biggest opportunity for success lies. The rest of the sprint flows from this decision.
STATS
Time
10 mins
Activity
Individual
Sprint Type
Product Sprint, Service Design Sprint
Directions
- After completing the journey map, place the highest voted opportunities on the map.
- Find the point on the map that has the most number of opportunities and one that seems like a high risk point in the customer journey.
- Circle the target. This will serve as the focal point for the rest of the sprint.
