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Master the Interview
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Voltage Control
Facilitating transformation through conversations that matter
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Becoming a great researcher begins with a commitment to the continual evolution of your interviewing skills. Critique your last interview—think about how it went and what you can do better. Apply your learnings to your next interview!
Benefits
- Improve your abilities as a researcher.
- Follow repeatable rituals to make every interview consistent and effective.
- Prevent bias by remaining an independent moderator.
- Maximize for honest, unfiltered, insightful feedback from subjects.
STATS
Time
30 min mins
Activity
Individual
Sprint Type
All/Workshops
Directions
- Screen and select participants carefully. Make sure subjects are aligned with a target persona.
- Create an interview outline and moderator guide so you can cover all essential points in the allotted time.
- Ask context questions and build rapport with subjects to remove any pressure/stress.
- Disassociate yourself from prototype so the most honest feedback emerges.
- Don’t sweat the small things, focus on value and remember to ask why.
- Avoid Yes/No questions, leave it open-ended.
- Ask subjects to repeat themselves as necessary to validate their response.
- Be flexible, allow for new questions and paths to emerge.
- Don’t forget to debrief with subjects to get final insights. Ask questions like how they would explain the prototype in their own words and what they would change.