Sudden Compass’s Unlock Sprints™ is a cross-functional practice for rapidly discovering and activating opportunities for insight-driven growth. Building on the Agile, Design Thinking, and Lean movements, Unlock Sprints™ provides a simple and repeatable approach to working with customer data that is accessible to all roles in the modern enterprise, from executives and marketers to data scientists and designers. Unlock Sprints™ brings hands-on experience with customer data directly to company decision-makers, resulting in better outcomes for the business and its customers.

The Unlock Sprints™ practice consists of four steps:

1. Ask: Ask a human question that can help us uncover previously unseen opportunities
2. Acquire: Acquire the necessary data to answer that question
3. Analyze: Analyze that data for insights, questions, and ideas
4. Act: Formulate an action plan

Below is a selection of methods commonly used in Unlock Sprints™, mapped to their respective phases in the Google Design Sprint framework.